BEAR Fruit YoYogurt

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BEAR Fruit – BEAR Snacks wanted to expand into the dairy category with their 100% Natural Fruit yogurt, crafted to appeal to both parents and their little “cubs.” My task was to create an engaging campaign to promote the new yogurt. At the heart of the campaign is a rhyming, lyrical BEAR who loves music and can’t resist his YoYogurt. Made with the purest ingredients – creamy whole milk and a swirl of strawberry puree – each smooth spoonful fuels his groove and gets him “in the GRRRoove!”

My main design skills that were applied throughout the project were:

  • Brand & Product History
  • Category Analysis
  • Conceptual Thinking
  • Typography Lockup
  • Visualisation

Putting the Yo in Yogurt

  1. Brief Analysis & Audience Insight Dive into the brand’s goals for the new product and understand the needs of both parents and kids (“cubs”) to create a balanced appeal.
  2. Concept Development Brainstormed ideas and settled on a rhyming, musical BEAR character to make the campaign memorable and engaging for kids, while conveying the product’s natural goodness for parents.
  3. Creative Strategy Outlined the campaign flow, mapped out visuals, and created storyboards to bring BEAR’s “Get in the GRRRoove” journey to life, focusing on a fun narrative with clear brand messaging.
  4. Design Execution & Asset Creation Crafted visuals, typographic lockups, and character illustrations, ensuring a lively, playful look that aligned with BEAR’s wholesome brand identity.
  5. Launch & Promotion Refined campaign assets based on feedback, finalised visual elements, and tested for engagement, ensuring the campaign resonated well with both kids and parents.

Transform your brand story with Ashley Paul Design. Elevate your identity through bespoke branding, captivating packaging, and expert typography. Contact me today for all design enquiries!

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