When creating brands I like to start by understanding the clients needs and researching particular words to generate ideas for logo designs.
I like to follow a simple step by step design process which normally consists of the list below:
Understand why you need a logo
Define your brand identity
Find inspiration for your design
Check out the competition
Choose a design style
Find the right type of logo
Look into colour theory
Pick the right typography
Communicate with your audience
Evaluate your logo options
Integrate your logo design into your brand
Please see my showcase of logos, icons and monograms I have had the pleasure of designing. The logo collection is a mixture of both concept, creative fun and client work.
Are you in need of a current re-brand? Or simply looking for a freelance creative, then please get in touch: → Work with Ashley Paul
Stay up to date with my latest creative on both my → Dribbble and → instagram accounts
