When creating brands I like to start by understanding the clients needs and researching particular words to generate ideas for logo designs.
I like to follow a simple step by step design process which normally consists of the list below:
Understand why you need a logo
Define your brand identity
Find inspiration for your design
Check out the competition
Choose a design style
Find the right type of logo
Look into colour theory
Pick the right typography
Communicate with your audience
Evaluate your logo options
Integrate your logo design into your brand
Please see my showcase of logos, icons and monograms I have had the pleasure of designing. The logo collection is a mixture of both concept, creative fun and client work.
Are you in need of a current re-brand? Or simply looking for a freelance creative, then please get in touch: → Work with Ashley Paul
Stay up to date with my latest creative on both my → Dribbble and → instagram accounts
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.